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Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has infiltrated the lives of Indias youth with designs that were refreshingly different and affordable. After tasting success with watches, the brand jumped headlong into the sunglasses business and in the last 4 years, has deservedly earned the title of being the largest sunglasses www ray ban com brand in the country.
The market until then was unorganized and fragmented. Often the youth used to head to the underground and street markets, buying cheap, unbranded sunglasses of substandard quality as they had no choice!Branded sunglasseswere mighty costly back then and youngsters had puny wallets. Fastrack proactively bridged this gap and started providing genuine sunglasses made from technologically advanced material and lenses at affordable prices. Since then, people have been thronging to their stores and picking up high on glam...
Robert Downey was spotted at the 82nd Annual Academy Awards wearing Oliver Peoples Sheldrake glasses. When he sports his signature Ironman eyeglasses, he is a cynosure of all eyes. The star takes special care of the kind of glasses he wears. Whether its black, square, full-rimmed Downey can carry any pair of sunglasses with ease and elegance.
There has been a huge resurgence in mens sunglasses in the past few years. Men are not only paying attention to their clothes, but also to various accessories. Sunglasses have become the most popular fashion accessory among men of all ages today. Comfort, fit and durability ranks high when it comes to selecting mens sunglasses.
Whats in trend?
The style of mens frame ha ray ban wayfarer original s become much more masculine, with older shapes and sizes being reborn with a modern twist. Masculine shapes such as Aviator glasses and double brow-bar styles have re-emerged. Made wit ray ban store usa h newer and often more durable materials, the Avi...
Getting stuck, whether in a bad relationship, old unhealthy patterns or old schools of thought, can definitely hinder the peace of mind and progress of individuals as well as society, as a whole. That is where Fastracks advertising campaign, titled Move On, comes in. Fastrack is an Indian youth fashion brand that espouses confidence and self-expression.
It has a wide collection of youth fashion accessories such as sunglasses, bags, wallets and watches. It is a brand that represents snazzy eccentricity and rebellion in its designs. But these elements are not restricted to its designs. They also reflect in Fastracks ad campaigns that reflect and influence youth culture.
Move On is a c ray ban sunglasses aviator ontroversial ad campaign by Fastrack which has earned itself admirers as well as critics. The move on campaign has bee ray ban wayfarer 2132 n executed in three different ways till now.
1. The original idea behind the campaign was to show the relevance of moving on from things ...
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